�The demand for English-language news, entertainment and information in France is astounding,� explains Renzie Duncan, Director of PLR. �PLR was launched to cater to a rapidly growing English-speaking population in Paris�. PLR is targeting a large community of over 740,000 English speakers who live in Paris , as well as targeting the massive French tourist market especially in the summer months. Paris, after all is the most visited city in the world with over 20 million annual visitors out of the total 68 million tourists that visited France last year.

According to the Eiffel Tower�s recent visitor survey, over 77% of all visitors to the Tower consider English their preferred language � that translates to a captive audience of over 15 million people each year. Since virtually every one of Paris�s 150,000 hotel rooms has access to cable or satellite TV, PLR�s strategy has been to partner with Canal Satellite, NOOS and NC Numericable and begin broadcasting the PLR signal in digital format via the satellite and cable into as many hotel rooms as possible. �We are giving our listeners a number of ways to listen to PLR�, says Renzie Duncan. �A core part of our strategy is to be where our target audience is � and that means satellite, cable and internet�.

Furthermore, Canal Satellite and NOOS report that around half of their 10 million subscribers are regularly listening to radio via their cable and satellite systems because of the perfect audio quality and the increasing popularity of home cinema packages allowing listeners to enjoy the best and clearest radio sound ever as the TV has become an integral part of the whole home stereo/cinema system.

�There is very little content out there specifically catering to the needs of English speakers in Paris,� notes Renzie Duncan. �PLR will be the first to provide a full range of music, news and information services to this growing and influential population in Paris�. For example there is no English newspaper, radio or television giving primarily Paris and French content to the millions of English speakers in France and this must be rectified. Moscow has 5 daily English language newspapers and two English radio stations but until PLR, Paris had none.

PLR is also building a comprehensive internet presence, streaming live 24/7 all music and shows along side a site rich in information about everything going in Paris. With a stronger than average broadband adoption rate than non-English speakers, listening to the radio by internet is growing in popularity among the student and young professional demographic.

After 22:00 to 01:00, PLR will hand the station over to the youth of Paris from Wednesdays to Sundays and will play all the new and underground music with its �Downtime Show�. This will give an opportunity for the new artists to have their music played on the radio for the first time.

�Going to FM is naturally part of our strategy�, explains Duncan, �but we also believe that launching on cable, satellite and the internet is going to be the best way to target our core audience and build our listener base.� PLR plans to start broadcasting by FM / AM by the end of year.

In addition to the 1 May 2004 official broadcast launch, PLR would also like to announce the following:

� Satellite and Cable, broadcasting licence. PLR signed its broadcast convention with the CSA in November 2003.

� Press Conference and Launch Party. On Friday April 23rd PLR will be hosting a press conference and a VIP Launch Party in Paris; Invitations will be sent soon, so please contact us by email (the address is below) should you like to come. The launch will be held above our studios at the new �O�Sullivan�s by the Mill� bar at 92 Boulevard de Clichy with live music and drinks following a short presentation beginning at 19h00.

� New studios and offices. PLR is proud to announce the opening of their new studio and broadcast facility in Paris, situated at the site of the former MCM Studios after signing the lease on 9 March 2004.

� The Paris Live Team. PLR has built a team of more than 30 people bringing together some of the best international radio talent in Paris. More than 30% of the team are French nationals and altogether there are 12 nationalities represented. PLR is aiming to give an international sound using a rainbow of accents including Irish, Swedish, Australian, Japanese, French, British, Egyptian, Indonesian and American.

� The Battle of the Bands Competition. PLR has begun a year long competition every month at the live music venue above our studio at �O�Sullivan�s by the Mill� bar at 92 Boulevard de Clichy (Metro Blanche), where three bands go head to head over 2004 to find the best French rock/pub Band. The next Battles will take place on 24 March and 20 April. The event is sponsored by Fender and Yamaha with the winner receiving musical equipment from both our sponsors as well as a recording contract with PLR.

� French Music. PLR has agreed with the CSA to play half of all its songs in French, exceeding the legal quota of 40% applicable to all radio stations in France.

About PARIS LIVE RADIO:
Paris Live Radio is the first commercial radio station in France authorised by the Conseil Sup�rieur de l�Audiovisuel to broadcast exclusively in English, with hourly and half hourly news bulletins focussed primarily on Paris and France, playing a mix of today�s hits, classic songs and a line-up of fresh and topical talk shows.

French radio station to broadcast in English with programming targeting the English speaking community of Paris. Playing the best mix of today�s hits, classic songs and talk radio, PLR is a fresh and vibrant station in the heart of Paris.

Corporate Offices
91, rue du Faubourg St. Honor�
Paris 75008

Paris Studios
Underground at �O�Sullivan�s by the Mill� bar (the former MCM TV studio)